Rating: 3.5 stars

Best friends and soul mates since they were kids, Hart Augusto and Ruby Armenta were poised to take on senior year together when Hart tragically drowns in a boating accident. Absolutely shattered, Ruby struggles to move on from the person she knows was her forever love.

Hart can’t let go of Ruby either…. Due to some divine intervention, he’s offered a second chance. Only it won’t be as simple as bringing him back to life–instead, Hart’s soul is transferred to the body of a local bad boy.

When Hart returns to town as Jameson, he realizes that winning Ruby back will be more challenging than he’d imagined. For one, he’s forbidden from telling Ruby the truth. And with each day he spends as Jameson, memories of his life as Hart begin to fade away.

Though Ruby still mourns Hart, she can’t deny that something is drawing her to Jameson. As much as she doesn’t understand the sudden pull, it can’t be ignored. And why does he remind her so much of Hart? Desperate to see if the connection she feels is real, Ruby begins to open her heart to Jameson–but will their love be enough to bridge the distance between them?

Always Isn’t Forever was an enjoyable read for me from start to finish. I enjoyed that it covered the grief of losing your best friend, but in a way someone who’s never experienced grief can understand. As someone who’s lost my best friend, I felt like I could relate to Ruby’s pain and how she was feeling months after her loss so was able to relate better to her story, as losing someone you thought would always be there with you is a pain I can’t even begin to describe. I enjoyed the paranormal aspect of it in that Hart was given a second chance at life, even though he was in someone else’s body. I feel like it was because I found that aspect of the story interesting and I was curious to see how it all worked. At the same time too though, I find the idea of what happens after death interesting so getting to see a little bit of that (even though its not really all that much when I really think about it) through Hart’s relationship with Lourdes was enjoyable to me as I like the dynamic between the two of them ever since Lourdes was introduced.    

I also enjoyed the characters who played a role in this story, from Hart and the love of his life Ruby to his best friend George to Ruby’s younger sister Gabi. I found it interesting that Ruby and Gabi both had unique intuitions, Ruby through just knowing/feeling when something is going to happen to Gabi’s ability to read tarot cards and never have an incorrect reading. I also loved their relationship with each other because it was nice to see how close they are.

I also enjoyed the story told in Always Isn’t Forever as well. It wasn’t perfect by any stretch of the imagination (which I’ll get into later) but seeing what happened with Hart now in Jameson’s body and Ruby and how death impacted their lives and relationship was intriguing and made me want to continue reading to see what would happen next. I was interested in seeing how he was going to manage to reveal to Ruby who he was without having to say anything and what would happen with their relationship in the end.

There are two things about this book I didn’t enjoy. The first is I didn’t feel like I had good insight into Hart and Ruby’s relationship prior to Hart’s “death.” Like, I understand the two of them were best friends and grew up with each other in their lives. But I felt like I as a reader didn’t get any insight into how they went from being really close friends to realizing they cared about each other as more than friends. I felt like that aspect of their dynamic was completely missing from the story for me and was something I would’ve liked to have seen with their relationship. And I feel like this is something that could’ve easily been done, like whenever Hart was slowly losing his memories for example. I feel like this insight would’ve been nice to have for me to better understand their love for each other because while I can see how much they care about each other, I wanted to see what made them realize there was more to their friendship and the moments leading up to them becoming a couple.

The second aspect of this book I didn’t enjoy was how easily the happily ever after was given to these two characters. Yes, a majority of the book Ruby didn’t realize Hart was actually in Jameson’s body because he was unable to tell her. But I felt like once she discovered the truth, that was it, they were able to get their happy ending without really having to work too much for it. I felt like there was just too little effort put in the ending of this book because he didn’t have to put too much effort into remembering the truth about himself like Ruby had to once the roles were reversed. A majority of the book you spend wondering if Ruby is going to realize Jameson is actually the love of her life before its too late, but then once Hart has lost all his memories, it takes one thing for him to remember himself again and that’s it. And the explanation given for it all felt like a rush to close their story and give them a happy ending with no consequences. Like everything Lourdes says to Hart about him being unable to have his same life again doesn’t truly matter because he and Ruby accomplish it with the only difference being that he’s in another person’s body. And there’s no real explanation given either regarding what makes their relationship different to allow this impossible feat to even happen.

Despite these two aspects to the story I didn’t like, I did enjoy my time reading Always Isn’t Forever. As someone who’s also lost their best friend, I felt like I could relate to what Ruby was going through and was interested to see how everything would come together.